I connect the dots between design, strategy, and data to create real value.

Go on, have a scroll
Trusted by
Natwest LogoVirgin Active LogoStandard Life LogoFringe LogoCoutts LogoPhoenix LogoRoyal London LogoFSSA LogoPPL LogoAon LogoUltimate Finace LogoAberdeen Logo
The Royal London case study thumbnail

Establishing an ownable digital-first brand within the financial services sector

Brand strategy
The Edinburgh Fringe case study thumbnail

Driving a younger audience to the Edinburgh Fringe through a flexible, digital toolkit

Campaign Development & Direction

Designing a Student Campaign That Made NatWest Stand Out

Campaign Development & Direction
The Natwest case study thumbnail A young woman stands with her back to the camera on the right and the natwest log is on the left

Virgin Active: Enough

Global Campaign
The TipStart product design case study thumbnail. The thumbnail shows the TipStart logo and the mobile application mocked-up.

Building a Scalable Mentoring Platform to Unlock Social Mobility

Strategic Brand and product marketing

Peace + Riot

Branding

Fully Charged

Campaign

I’m a Design Director and Marketer based in London with experience leading agencies, in-house teams, and start-ups.
‍
What energises me is connecting the dots: shaping direction, building strategy, and designing systems. I don’t just execute, I create the frameworks that turn ideas into impact.

Experience
💚 LOOP Agencies - Design Director
Aug 2023 - Now
✏️ Freelancing - Senior Designer
Mar 2023 - Aug 2023
💻 TipStart - CMO/Co-founder
Jul 2020 - Dec 2023
✏️ The & Partnership - Digital Designer
Sep 2021 - Mar 2023
✏️ That Thing - Junior Graphic Designer
Jul 2018 - Dec 2020
✏️ Fashion Roundtable - Graphic Designer
Sep - Dec 2017
👕 Urban Thane - Founder
2014 - 2017