I’m a Designer with 10+ years across financial services, startups, and agency. I’ve led brand and product work for Royal London, Aon, and Edinburgh Fringe, and I’ve built things from scratch as a founder.
Most design teams are bottlenecks. Buried in briefing docs nobody reads, sign-off queues, and brand policing. I believe design should get people from idea to output as fast as possible, and AI is how I make that happen. Over the past year I have built workflows where research, copy, and design iteration run through AI systems I direct. The result: teams that spend more time on ideas and craft than process.
More recently, I’ve been building AI-augmented design workflows: using tools like Claude Code, MCP servers, and agentic systems to do the work of a small team with the taste and direction of one person. I’m not interested in AI as a gimmick. I’m interested in what happens when a senior designer treats it as a genuine production partner.
